Adapt.
Is your consumer centricity transformation on course?
Your questions answered
The adapt phase will provide the assurance you need that your transformation is on course and you are adapting with your consumers’ needs.
Is the transformation working?
Where do we still have room for improvement?
Is the consumer changing?
Projects and Deliverables
01. Transformation progress review
Compare progress versus the Transformation Roadmap and original diagnostics.
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Tracking of current progress toward the defined Transformation goals and sentiment.
Are we achieving our goals?
How are we managing the Transformation?
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Tracking of current score versus past versions and insight for improvement.
Are we improving?
Where is there still margin for improvement operationally?
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Tracking of current score versus past versions and insight for improvement.
Are we improving?
Where is there still margin for improvement operationally?
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Tracking of current score versus past versions and insight for improvement.
Are we improving?
Where is there still margin for improvement operationally?
02. annual Consumer review
Paint a clear picture of who the consumer is and what our current relationship with him looks like - and where we might need to adjust.
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A look at the past year and how the consumers’ habits changed, how they responded to our pointed actions, and a look toward the years ahead to define the future strategy to maintain growth and profitability.
Did we get the responses we were looking for?
Is our consumer universe still the right one for us?
Are the consumers changing? If so, how do we evolve with them?
Where do we need to focus in the upcoming years?
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A detailed profile of each consumer group - its behaviors, preferences, motivators, and evolution - and the keys to unlocking the connection.
Who is our consumer?
What differentiates one group from the other?
How do we win with each group?
