are Your Retail, Product, and/or Communications metrics not what you expect?

Your questions answered

Quantify the alignment of the offer with the consumer.

Audit of consumer performance metrics to understand strength and areas of opportunity.
- Is our relationship with the consumer as strong as it could be?
Audit of merchandising performance metrics to understand strength and areas of opportunity.
- Is the product assortment or service offer in line with the consumer?
Audit of communications performance metrics to understand strength and areas of opportunity.
- Does our messaging resonate with our consumers?
Audit of service performance metrics to understand strength and areas of opportunity.
- Is our store experience the right one for our consumers?
- Are our consumers satisfied with our customer service?

Define the guidelines necessary to offer the right product, content, and service at the right touchpoint and time.

Graphic representation of the visual, written, and oral communications to ensure consistent representation and resonance with the consumer.
How should we visually communicate with our consumer?
Explanation of the brand's approach to communicating with its consumers and the language to do so effectively.
How should we speak with our consumer?
Consumer group and segmentation grid identifying key product and potential campaign ideas to drive assortment metrics.
- How can we improve our product performance?
Consumer group and segmentation grid identifying key messaging and potential campaign ideas to drive relationship metrics.
- How can we make our communications more effective?
Description of service standards, critical communications points, and minimum expectations to maximize the consumer experience at the point of sale and afterward.
How should we interact with our consumer?
What services should we offer?

Translate the consumer needs into a strategy to launch new brands, markets, or products.

Graphic representation of the visual, written, and oral communications to ensure consistent representation and resonance with the consumer.
How should we visually communicate with our consumer?
Explanation of the brand's approach to communicating with its consumers and the language to do so effectively.
How should we speak with our consumer?
Consumer group and segmentation grid identifying key product and potential campaign ideas to drive assortment metrics.
- How can we improve our product performance?
Consumer group and segmentation grid identifying key messaging and potential campaign ideas to drive relationship metrics.
- How can we make our communications more effective?
Description of service standards, critical communications points, and minimum expectations to maximize the consumer experience at the point of sale and afterward.
How should we interact with our consumer?
What services should we offer?