Are you unsure who your consumers are, how they are behaving, or simply how to maximize for growth?

Your questions answered

Quantify the company's alignment on who the consumer is, how he behaves, and what is being measured to monitor changes.

Report of level of information available on the target consumer, his or her current behavior, and the desired developments for future success.
- How much do we know our consumer?
Report of internal alignment on the target consumer, his or her current behavior, and the desired developments for future success.
- Are we all targeting the same consumer?
- Do we all understand him in the same way?
Review of currently tracked consumer indicators vs. best practices.
- Are we all working toward the right goals?
- Are we all working toward the same goals?
A mapping of where the perceived and actual target consumers diverge and converge.
Where might we need some work to improve our integration of the consumer into our ethos?
Are we all capable of applying the human?
Are we working toward the actual consumer?

Paint a clear picture of who the consumer is and what our current relationship with him looks like.

A statistical clustering of the actual consumer base into distinct groups by studying at a minimum his purchase behavior, adding demographics and other information as necessary.
- How many different consumer groups do we have?
A detailed profile of each consumer group - its behaviors, preferences, motivators, and evolution - and the keys to unlocking the connection.
- Who is our consumer?
- What differentiates one group from the other?
- How do we win with each group?
A mapping of the channels - distribution and non - where the brand makes contact with the consumer.
- Where are we currently interacting with the consumer?

Clarify which consumers to prioritize, the role to play in their lives, and how to measure success.

The company's guiding light on the role it intends to play in the consumer's life and why.
- What should our relationship with our consumer(s) be like overall?
A set of prioritized, consumer-based performance indicators designed to unlock the "so whats" necessary for quick action across the organization.
- Which are the metrics to focus on to define success?
A prioritization of consumer groups over the short, medium, and long term and the respective areas of focus for success.
- What are the areas of focus to create the desired relationship?
- Which group(s) do we need to focus on and with what priority?

Design a clear and shared vision for the ideal consumer journey for each of the target consumer groups.

A breakdown of the Consumer Lifecycle into its actionable phases given the specific product type and current consumer behavior where known.
- Which are the most important phases in our consumer's lifecycle as of today?
A mapping of the specific needs and critical phases for a given consumer groups' successful journey.
- What does each phase mean for the different consumer groups?
The ideal consumer experience mapped by consumer group, lifecycle phase, and touchpoint, aligning with the objective timing set forth in the Consumer Strategy.
- What experience do we need to provide for each consumer group?
A set of prioritized, journey-based performance indicators designed to put the most important touchpoints in focus.
- How do we measure success?